Business bloggers know that they have an unfair advantage over the rest of the Internet. Especially over business owners who don’t have a blog. See, blogging is big and will only get even bigger in the years to come. Despite the fact that the first bloggers made their Internet appearance in the 90s, many people still have no clue on what exactly a blog is and what it does.
The first impression counts and often decides whether we want to do business with someone. Despite the knowledge that we shouldn’t judge a book by its cover when we see a new person, in business this doesn’t apply. Clients and customers judge businesses by their appearance, service and management and if the first impression fails to draw their attention, they will be lost forever as a potential client.